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# 40 Reasons the Ford Atlas Concept is My Dream Truck
- URL: https://www.ourfamilylifestyle.com/ford-atlas-concept-dream-truck/
- Published: 2013-09-27T18:01:48.000Z
- Updated: 2026-01-23T07:22:44.000Z
- Description: The Ford Atlas Concept is bold, powerful, and packed with innovation — and yep, it’s my dream truck. Here are 40 reasons why this futuristic beast still has me dreaming of the driver’s seat.
- Author: Staci Salazar
- Tags: Cars, Ford, Technology

This past week Colby and I got a look the the **Ford Atlas** Concept truck. This is one of those vehicles that has almost everything you can think of on it... but will never actually make it into the consumer's driveway. But, that does not stop this pickup truck lovin' girl from drooling over it.

![Ford Atlas Concept](https://storage.ghost.io/c/04/b6/04b60537-dad4-499b-b73c-0551021827f5/content/images/2026/01/ford-atlas-concept-03-1.jpg "Ford Atlas Concept")

### Ford Atlas Concept

Are you ready? Let's take a look at *just *40* *reasons the Ford Atlas Concept is my dream truck** (*in no particular order*):

![Ford Atlas Concept interior](https://storage.ghost.io/c/04/b6/04b60537-dad4-499b-b73c-0551021827f5/content/images/2026/01/ford-atlas-concept-interior-1.jpg)

![Ford Atlas Concept dashboard](https://storage.ghost.io/c/04/b6/04b60537-dad4-499b-b73c-0551021827f5/content/images/2026/01/ford-atlas-concept-dashboard-1.jpg)

![Ford Atlas Active Wheel Shutters](https://storage.ghost.io/c/04/b6/04b60537-dad4-499b-b73c-0551021827f5/content/images/2026/01/ford-atlas-concept-wheels-1.jpg)

![Ford Atlas Concept second row](https://storage.ghost.io/c/04/b6/04b60537-dad4-499b-b73c-0551021827f5/content/images/2026/01/ford-atlas-concept-second-row-1.jpg)

![Ford Atlas Concept technology](https://storage.ghost.io/c/04/b6/04b60537-dad4-499b-b73c-0551021827f5/content/images/2026/01/ford-atlas-concept-technology-1.jpg)

1. Active Wheel Shutters improve aerodynamics to save gas
2. 360-degree camera helps steer truck in tight spots
3. Next-generation seats are thinner, save weight and add rear legroom
4. Automatic high beams
5. Dynamic Hitch Assist helps hitching a trailer without a spotter
6. Ice blue dashboard lighting
7. Auto Start-Stop
8. LED headlamps that are brighter than HID or halogen lamps
9. Signature Ford dominant grille style relative to headlamps
10. Text-to-voice capability
11. Wi-Fi® hotspot capability with USB modem or compatible smartphone
12. High-power 110v outlet in cargo box to recharge tools
13. First open mobile app platform for developers to integrate their apps with SYNC® AppLink™
14. Rain-sensing wipers
15. Forward collision warning with brake support
16. Adaptive cruise control
17. Intelligent Access unlocks doors and tailgate when you walk up
18. Trailer-sensing deactivation for Auto Start-Stop
19. Next-generation productivity screen and truck apps
20. Washable seating fabric
21. Acoustic windshield helps quiet interior
22. Interior 110v powerpoints
23. Next-generation EcoBoost® engine
24. Power-deployable running boards
25. Drop-down front chin spoiler improves aerodynamics to save gas
26. LED cargo box lighting
27. Fully flat rear second-row floor
28. Lane-Keeping System
29. Lane Departure Warning
30. Tailgate assist helps close gate
31. Cargo box tie-down illumination
32. Blue seat stitching
33. "*Floating*" instrument pods
34. Electronically controlled fuel-saving transmission
35. Signature Ford truck bold block-style grille with nostrils
36. Blind Spot Information System (BLIS®)
37. MyKey®
38. Hidden cargo ramps
39. Sideview-mounted LED spotlights
40. Tailgate step turns into cargo cradle to carry long items

Ok... ok. I could go on and on. This truck is full of incredible features and amazing details. Some are purely cosmetic and others help make the ride more enjoyable. While still other features make work easier when you are driving this beast of a truck!

### What features would your dream truck have?

The **Ford Atlas Concept** is the *future vision for pickup trucks.* I can't wait to see what Ford has in store for the future. Get a peek at their [2015 F-Series line-up](https://ourfamilylifestyle.com/new-generation-ford-trucks-2015/) too!

###### \*all pictures courtesy of Ford Motor Company\*